How does one market a fashion brand through a Covid-centric campaign all while staying true to the brand narrative? Well, I don't know what your answer would be, but mine was for Zara to create a line of personalized masks (with reusable fabric, of course) that the buyer could then paint and/or draw on, resubmit the design through the associated website, and get it featured on the following week's social media marketing carousel. I felt that this campaign embodied both Zara's rapid-production rate as well as a customer base that values creative and individual expression in a time where true facial expressions are few and far between.