Marcello Tosti

Lives & works in Toronto, ON

 

Greetings, and welcome to my online portfolio!

 

I’m Marcello Tosti, and ever since I can remember, I’ve been passionately captivated by the power of storytelling and the art of filmmaking. Over time, that passion evolved into a deep interest in copywriting—and, ultimately, engaging audiences in fresh, meaningful, and impactful ways. Today, I'm compelled to bring this enthusiasm to the dynamic world of advertising, where creativity and storytelling get their moment in the sun.

 

After completing my postgraduate Advertising program at Centennial College and tackling various freelance projects, I stepped into a leadership role as the Digital Marketing Manager and Social Media Coordinator for CAST app, a social voting platform. I later served as a Senior Copywriter for Silk & Snow—one of Canada’s leading and fastest-growing bedding companies—and for Transiris, an award-winning full-service marketing agency. These experiences have allowed me to collaborate across time zones, shape brand stories, and execute far-reaching marketing campaigns—all while continuously refining my skillset.

 

Currently, I work at Real Estate Webmasters (REW) as an SEO and PPC Specialist. As an SEO Specialist, I conduct comprehensive site audits, craft on-site content and blogs, and orchestrate long-term email drip campaigns. Through REW’s award-winning custom real estate website, I’ve developed content strategies that blend engaging landing page copy with curated visuals, video, and optimized SEO and UX to drive user engagement. On the PPC side, I manage, monitor, and optimize approximately 100 Google Ads accounts and their corresponding campaigns for clients across Canada and the U.S., overseeing ad budgets, content, landing pages, keywords, and targeting strategies to maximize conversions.

 

I hope you’ll explore the rest of my website, where I’ve gathered some of my most fulfilling—and entertaining—work.

 

Thanks for stopping by!

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