The intersection of creative storytelling and performance data is where I build my best work.

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I’m a Performance Content Strategist and Integrated Copywriter who specializes in blending the art of narrative with the science of measurable results, building cohesive, full-funnel campaigns that connect with people, not just audiences.

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My journey started with a lifelong passion for film and storytelling: an obsession with how a well-crafted message can captivate, inspire, and move people to action. This background led me to study Communication & Digital Media and later pursue Advertising Strategy, giving me the tools to translate raw creative thinking into performance-driven execution.

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I've had the rare privilege of working across the full marketing spectrum. My experience spans from the scrappy rigor of early-stage tech (where I built the brand, audience, and content for the social voting app CAST) and fast-growth DTC e-commerce (like Silk & Snow) to the high conceptual demands of B2B and enterprise agency clients (like Thermo Fisher Scientific and BMO).

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In these hybrid roles, I learned to be the person who connects the dots. I’ve since leveraged this skill at Real Estate Webmasters to successfully manage over 100 Google Ads accounts, spearhead organic SEO growth across multiple initiatives, and translate complex concepts and targeting into authoritative, clear messaging that drives conversions.

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I thrive on close, cross-functional collaboration, partnering with developers, designers, data analysts, and executive stakeholders to ensure every asset, from a video script to a full-funnel strategy, is cohesive, on-brand, and optimized for conversion.

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Let’s connect to build spectacular work.