Hello, traveller!
Allow me to welcome you to the fun side of marketing, where storytelling and creativity get results... and data never kills the vibe.
Growing up, I was the kid glued to a movie or lost in a novel, obsessed with how a well-crafted story could make you laugh, cry, or rethink the world entirely. That passion ultimately led me to pursue a Bachelor’s in Communication & Digital Media Studies at Ontario Tech University, where I explored how traditional and digital platforms shape culture and connection. I later earned a postgraduate certificate in Advertising – Creative & Digital Strategy at Centennial College, embracing collaboration and sharpening the tools to turn creative thinking into performance-driven marketing.
Since then, I’ve worked across real estate, e-commerce, QSR, and agency environments, building multi-channel campaigns that blend SEO, PPC, content strategy, and storytelling. A few highlights:
➥ At the CAST app, I led social strategy and content creation for a startup social voting platform—10K+ Instagram followers, an active user base, and a cross-country RV tour later, we made a serious splash.
➥ At Silk & Snow and Transiris, I worked in-house and with enterprise-level clients to develop brand voice, ad copy, and high-converting content for both B2C and B2B audiences across multiple markets.
➥ Today, I’m at Real Estate Webmasters (REW) as an SEO & PPC Specialist, managing over 100 Google Ads accounts, conducting technical audits, and developing landing page, e-mail, and blog strategies to drive engagement and conversions across Canada and the U.S.
Whether it’s a headline, landing page, keyword strategy, or full-funnel campaign, I blend creativity with data to build work that’s both memorable and measurable. Above all, I thrive on close collaboration with designers, developers, strategists, and stakeholders—because like a great film crew, every role matters when crafting a message that resonates.
Have a look around and explore some of my favourite projects. Popcorn optional—curiosity required.
Thank you so much for stopping by!
