Kodak - Legacy
Digital Design Relaunch Campaign

This concept for a brand revitalization campaign reimagines 15 of Kodak’s most iconic (and hipster-loved) film cameras—reborn with hybrid digital tech. Would they be a hit? Could they build them today? Who’s to say—that’s R&D’s problem. My focus was on crafting a comeback that felt bold, nostalgic, and culturally sharp. From OOH and social carousels to print, TV, and guerrilla stunts, this campaign let me position Kodak as the analog brand the digital world didn’t know it still needed.