In an effort to refine my creative software skills, I created 3 mood boards and 3 logos for an imaginary brand. I selected a brand that was not only easily marketable but one that captured two of my most longstanding passions: film and food. And thus, Reel Meals was born! The world's first film/television-themed restaurant in both its menu and aesthetic. There were multiple ideas for what Reel Meals could be, and since this was my personal brand, I wanted to explore the various tones this restaurant had the potential to embody. The results were a collection of concepts, mood boards, and logos ranging from neon-cyberpunk to checkered retro, from pop-art to sleek femininity.