Driven by a love for storytelling and sharp content, I eagerly embraced the role of Copywriter at Silk & Snow, one of Canada’s leading bedding brands known for its rapid growth and commitment to sustainability. I helped shape the brand’s online voice through emails, blogs, press releases, landing pages, and social posts that resonated with sleep-conscious audiences. My content ranged from sleep guides and product spotlights to team Q&As and SEO-driven comparison articles. I also ideated and executed weekly email campaigns and produced in-house video ads for social, filming and editing to bring the brand to life across previously untapped channels. My time at Silk & Snow taught me to think like a brand while giving me the creative freedom to craft smart, consistent, and impactful content—enjoy!