One of the most unique and exciting assignments I worked on centered around a Facebook advertising campaign for NyQuil and DayQuil. The twist? It had to be under the guise of a Facebook “Hack” – wherein the advertisements themselves would be presented in an ambiguously enticing yet cheeky framework. We chose to frame this campaign around “VickiLeaks” – the fictitious whistleblowing that revealed just how instrumental DayQuil and NyQuil have been to humanity’s greatest triumphs!