BC Beavers
Sports Team Ad Campaign

The final assignment in my Collaboration class was a print/OOH campaign centred around the fictional Canadian lacrosse team, The BC Beavers! We decided to subvert the image of the docile and unobtrusive Beaver with a confident, punchy, and brash brand identity. The effort was to embody an imposing threat on the field while maintaining cheeky, pun-filled, and Canada-centric undertones to instill a sense of greater community and excitement among sports fans!

Print / OOH Ads