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Cast App Inc.
Digital Marketing Coordinator

The CAST app is a Toronto-based social voting platform where users post public polls, vote anonymously, engage in open discourse, and explore real-time demographic data. I joined as a marketing intern and quickly stepped into a full-time Marketing Coordinator role, helping drive CAST’s early growth through strategy, content, and creative campaigns. From digital shorts and branded assets to pitch decks, app store screens, newsletters, merch, and influencer campaigns... I wore a lot of hats. The highlight? Helping launch a fully wrapped 40-foot RV and taking it on the road to college campuses across the U.S.—part growth strategy, part guerrilla marketing, and (large) part “how the heck are we even pulling this off?

Social Posts and Ads

SHOWCASE #1: SOCIAL MEDIA ASSETS & CREATIVE

Video Promos

SHOWCASE #2: VIDEO ADS, PROMOS, & SHORTS

Public Activations

SHOWCASE #3: RV TOUR & PUBLIC ACTIVATIONS

RV 1
RV 2.jpg
RV 3.jpg

© 2025 by Marcello Tosti

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