Being a writer at heart, I was thrilled to take on the position of Copywriter at Silk & Snow - among the most highly regarded and fastest-growing bedding companies in Canada. As Silk & Snow’s copywriter, I am responsible for the planning, execution, and optimization of most of the brand’s online written content, such as emails, blogs, articles, press releases, site updates, and social media captions. The blogs and articles have ranged from advice for certain sleepers, product spotlights, sleep guides, and introducing members of the Silk & Snow team. I have also been given the opportunity to ideate and create the content and copy for our weekly emails as well as the filming and editing of various in-house video ads.